Privacy Policy

At Dawn Era Digital Inc. DBA Shaping Little Ones, protecting your privacy is our priority. This Privacy Policy explains how we collect, use, disclose, and safeguard your information, ensuring compliance with the privacy laws of the United States, Canada, and Australia, including the Children's Online Privacy Protection Act (COPPA) where applicable. Our services are intended for individuals aged 18 and older only.

1. Information We Collect

We collect the following categories of information when you use our app or website:

a. Personal Information You Provide. When you use our service, we collect information directly from you, including: Contact Information (name, email address, phone number, and shipping address); Payment Information (billing address and payment method details, processed via secure third-party payment processors); Customization Data (photos and your selected styles for personalized products). Note: If you upload images of children under 13, you must confirm that you have the legal right and permission to do so.

b. Automatically Collected Information. When you interact with our website or app, we collect technical and usage information, including device details (e.g. IP address, browser type, operating system), activity logs (e.g. pages visited, time spent, and actions taken), and cookies and similar technologies for functionality and analytics (see Section 6).

c. Information from Third Parties. We may receive additional information about you from third-party sources, such as payment processors for order verification.

2. How We Use Your Information

a. Service Delivery: processing and fulfilling your orders, personalizing your product designs, and providing customer support and responding to inquiries. b. Communication: sending updates about your orders. c. Analytics and Improvements: monitoring usage to optimize our app and website, and conducting market research to improve our products and services. d. Compliance and Protection: meeting legal obligations, such as fraud prevention, and enforcing our terms of service.

3. Sharing Your Information

We respect your privacy and only share your information under the following circumstances: a. Service Providers: we share your information with trusted third parties necessary to provide our services, such as printing and shipping partners for order fulfillment and payment processors for secure transactions. Your uploaded photos are processed on our own secure servers to create your personalized artwork and are never sent to third-party image or AI services. b. Legal Obligations: we disclose information if required by law or to protect the rights, safety, or property of our users or business. c. Business Transfers: in case of a merger, acquisition, or sale of assets, your information may be transferred as part of that process.

4. International Data Transfers

Since we operate in the United States, Canada, and Australia, your data may be transferred across these regions. We ensure that your information is protected through measures that comply with the California Consumer Privacy Act (CCPA) in the United States, the Personal Information Protection and Electronic Documents Act (PIPEDA) in Canada, and the Australian Privacy Principles (APPs) in Australia. We use local fulfilment centres to keep the flow of data between countries as minimal as possible; however, this may happen if you reside in one country and place an order destined for another.

5. Your Rights and Choices

You have rights regarding your personal information depending on your country of residence: a. United States (CCPA): right to access information about the data we collect and request deletion; right to opt out of the sale of your personal data (we do not sell your data). b. Canada (PIPEDA): right to request access to your data and ensure its accuracy; right to withdraw consent for marketing communications. c. Australia (APPs): right to request correction of personal information; right to lodge a complaint regarding privacy concerns. To exercise your rights, please contact us via the Contact page.

6. Cookies and Tracking Technologies

We use cookies and similar tools to enhance your experience, including essential cookies for website functionality, performance cookies to analyze traffic and improve performance, and advertising cookies to provide tailored ads based on your preferences. You can manage your cookie preferences through browser settings or opt out of targeted ads via platforms like AdChoices (Canada) and similar opt-out tools for the US and Australia.

7. Data Retention and Security

a. Data Retention. We retain your information only as long as needed to fulfill the purposes outlined in this policy or as required by law. Uploaded images are kept until your order is delivered, then removed. Any image upload that does not turn into an order is deleted within 24 hours by our team. We do not store any payment information whatsoever; it is handled entirely by third-party payment processors. b. Security Measures. We employ industry-standard security practices, including encryption for sensitive data and secure servers with restricted access to your information.

8. Children's Privacy (COPPA Compliance)

Our services may involve the collection of images of children under 13, provided by their parents or guardians, solely for creating personalized products. We require users uploading such images to confirm that they are the child's parent or legal guardian or have the necessary rights and permission to upload the image. Images of children under 13 are only used for the specific purpose of creating the requested personalized product and are not shared, sold, or used for any other purpose. Parents and guardians may review their child's data, request corrections or deletions, and withdraw consent to ask us to delete all collected data regarding their child, by contacting us through our Contact page.

9. Eligibility

Our app and services are designed for individuals aged 18 and older. By using our services, you confirm that you meet this age requirement. If you upload images of children under 13, you must confirm that you have the legal right and permission to do so.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by updating the Effective Date and providing notice on our website.

11. Contact Us

If you have any questions, concerns, or requests about this Privacy Policy, please contact us at contact@shapinglittleones.com.